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The Gordina Story

Nur, founder of Gordina, seated in the studio beside framed embroidery and an embroidery machine.

Gordina is an independent Dutch brand creating embroidered cotton T-shirts, with motifs informed by textile history and storytelling. We embroider in our studio in Nuenen, the Netherlands. Founded in 2025 by Nur, Gordina brings together storytelling, craft and embroidery history.

Our chapters draw on historical textiles, modern technique and memory. Each pattern carries an individual narrative, which we explore in the Gordina Journal.

We select blank garments and add the embroidery in our Netherlands studio. “Embroidered in the Netherlands” describes where the embroidery is completed; it does not mean that the blank garment was manufactured in the Netherlands.